There was a time not so long ago – less than a year – that most had written off Yahoo! for dead. What a difference a few months and a new CEO can make for a company. It seems as if Yahoo! under Marissa Mayer has made some great strides as a company and if their iOS apps are any indication, it seems the company is starting to get their sexy back.
The flagship app from Yahoo!, bearing the company name, was updated yesterday to version 3.0 and it is impressive. Leveraging a completely new user interface, Yahoo! brings you topical news and information based on your interests, a new search experience and a heavy emphasis on visual information. In fact you can set up the new Yahoo! app to be
essentially photo driven instead of text driven as you look for news stories.
Have used the new Yahoo! app for a few hours now I have to say that the new app is fantastic, taking after the awesome
update the company did to their Flickr app and the new Yahoo! Weather app.
In the Release Notes, there is a good summary of what is new in the Yahoo! app with this release.
- Personalized stories based on your interests
- Beautiful article pages
- Endless visual stream of stories
- Summaries by Yahoo!
- Ability to select topics you want more stories about
- Revamped web search experience
The Yahoo! app is free and available in the App Store. Unfortunately it is not a universal app and is aimed at the iPhone and iPod Touch. It would be great to see Yahoo! come out with an iPad version as it seems this release would work great n the larger display.