If there was any doubt in anyone’s mind about the demand for a larger display iPhone, this weekend should have removed all doubt. Apple announced yesterday that in the first weekend of sales the iPhone 6 and iPhone 6 Plus had sold a stunning 10 million units globally. This obliterated the 4 million iPhone 5s’ sold last year in the first weekend, a number that was impressive at the time but was what the iPhone 6 sold in pre-orders alone.
Apple has sold over 10 million new iPhone 6 and iPhone 6 Plus models, a new record, just three days after the launch on September 19. The iPhones are available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, and the UK and will be available in more than 20 additional countries on September 26. The new phones will be available in 115 countries by the end of the year. “Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”
The challenge Apple has now, which always seems to be the challenge, is keeping up with demand. If you consider that Apple single handedly disrupted the supply chain for Samsung by taking up a majority of cargo flights out of China in the weeks leading up to the launch, it is entirely likely that this trend will continue for some time. For Samsung, who are launching the new Alpha, this is not good news.